If a picture says a thousand words, then a video says a million. Cheesy jokes aside, video marketing is becoming even more common in today’s real estate landscape – and it’s even more important when it comes to condos.
If you’re looking to sell your condo in Humber Bay Shores, you’ll want to use every available advantage to make your unit stand out. Video marketing is a great way to do exactly that.
As an active real estate agent in Humber Bay Shore’s condo market, I’m a firm believer in the power of video. If you’re looking to get a great result from the sale of your condo, you should be too. Here’s why.
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Inventory is High
Selling a condo is a lot different than selling a house – especially when it comes to getting results. Zooming in on the unique Humber Bay Shores micro market, it becomes even more important to have a well-thought-out strategy in place.
Today, there are more than 20 different condo developments along Humber Bay, and the total number of condo units in the community is in the thousands. As a result, there could be more than 100 (or even 200) condos for sale in Humber Bay Shores at a given time.
The reality is that condo buyers have a lot to choose from – and most are spending a lot of time online searching through listings and exploring their options. So, having video as part of your marketing toolkit can help your listing stand out from the others from the jump.
Videos vs Photos
Photos are great – but they’re static. Videos on the other hand provide a dynamic visual that lets potential buyers get a better sense of the space and how it flows.
Let’s say your condo has an impressive view of Lake Ontario and the Toronto skyline. Sure, you could simply step out onto the balcony and snap a few photos, but this won’t fully capture just how great it is. On the other hand, eye-catching video captured by a drone gives buyers a much wider, more dynamic vantage point of your condo’s proximity to the water.
Don’t get me wrong – photos are still an essential part of my marketing strategy. However, adding video is how I make my listings even more attention-grabbing. Here’s an example of a recent video I made for one of my listings:
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Selling your condo in Humber Bay Shores? Read these blogs next!
- When is the Right Time to Sell Your Humber Bay Condo?
- Everything to Know About Selling Your Condo in Humber Bay Shores
- How to Sell Your Condo Fast
Increase Your Reach
In terms of real estate marketing, social media is nothing new. However, one way that social marketing has changed in recent years is a major shift towards short, easy-to-share video content. Platforms like Instagram and TikTok have prioritized video, and in turn, become super popular. In fact, the future buyer of your condo is probably already on one or more of these apps.
By creating and publishing video content, my listings are able to reach a wider audience through algorithmic placement, organic engagement, and shares. It’s a simple yet effective way to get more eyes on your condo.
On top of reaching more potential buyers, sharing video content on social media allows me to present properties more creatively while still making things easy to digest. In today’s day and age, attention spans are at an all-time low – especially on social media. With video, I can showcase a unit, the condo building, and its amenities, plus talk about the neighbourhood all in 60 seconds or less. That’s not easy to do with a few paragraphs of text and a handful of photos.
Selling a Lifestyle
When it comes to selling a condo in Humber Bay Shores, you’re not just selling a unit – you’re selling a lifestyle. Amenities are a great example of this. Beyond just the unit, buyers will be looking for a condo building that has valuable and worthwhile amenities. Video is an easy yet effective way to show off your condo’s amenities. This is just another way to boost buyer appeal.
On the hunt for more condo-related real estate resources? Check out these other blogs next!
- 5 Signs It’s Time to Sell Your Etobicoke Condo
- Is Etobicoke a Future Condo Hotspot?
- What to Know When Moving From a Condo to a House in South Etobicoke
Helping You Sell in Humber Bay Shores
Humber Bay Shores’ condo market is unique. If you’re looking to sell for top dollar, you’ll want to partner with a local expert – like me.
I have more than 20 years of experience buying and selling real estate in South Etobicoke, including in Humber Bay Shores. I have the local insights, connections, and expertise to help you accomplish a great sale.
Ready to sell? I can help! Call or text me at 647-239-7587 or send me an email at melissa@southetobicoke.com to get started.
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